Since it was established in 2002, AppLocation had historically relied on connectivity and SIM supply agreements provided by individual carriers or mobile virtual network operators (MVNOs). Although they proved adequate initially, as time passed certain frustrations became increasingly difficult to ignore.
Gary Hartwig, AppLocation CEO explains: “Our customers depend on a constant connection, between each fleet vehicle and the cloud. They might be gathering data to track delivery status in real-time, improve fuel economy and maintenance schedules, or for compliance purposes. Unfortunately, we noticed gaps in connectivity as vehicles crossed from network to network mid-journey. These dropouts could last for minutes at a time, which was a big problem for our customers.”
In addition, service and cost is an important factor for AppLocation. Although Gary negotiated the best possible deal available for each contract, the agreements were invariably complicated, inflexible and expensive. “The data plans often only included a couple of well-priced networks in a mishmash of MVNOs and carriers. We also had little visibility when it came to our data use, or even the ability to manage it after the agreement was signed.
“In addition, it was common for the contracts to include monthly access fees, even if we didn’t use any data. Everything seemed to put the carrier first, not the customer,” notes Gary.